Rogers Community Impact.

Outside of our day-to-day business, at Rogers Insurance we proudly serve the community through a variety of charitable events. We’ve contributed over 5,000 volunteer hours and helped raise significant amounts of money for a variety of charities.

Acera Insurance Run for L’Arche

In 2011, Acera Insurance (formerly Rogers Insurance) established the Run for L’Arche — our annual run or walk event in support of L’Arche Calgary. We continue to coordinate and lead what is now one of the most popular early spring season events on the Calgary running calendar.

To date, the Run for L’Arche has helped raise over $655,000 to support people with developmental disabilities.

Our Impact

Today, L’Arche International has grown to include 156 L’Arche communities in 38 countries on five continents. There are 29 L’Arche communities in Canada. In Calgary, there are five homes and a supported independent living program. L’Arche Calgary supports 33 people developmental disabilities with 20 international live-in assistants.

The Run for L’Arche continues to expand and grow and now offers four distances: a half marathon, 10 kilometres, 5 kilometres, 3 kilometres and 1 kilometre. Our event would not be possible without the support of our volunteers, participants, L’Arche communities, Acera Insurance employees and our many loyal sponsors.

Learn more

Leaders in Insurance Charity Classic Golf Tournament

In 1994, a small group of Calgary Insurance adjusters, executives and brokers launched The Jim Sinclair Charity Golf Tournament. The Sinclair — now known as the Leaders in Insurance Charity Classic — was Alberta’s only insurance industry fundraising event of its kind. The tournament was named in recognition of retired Guardian Insurance Senior Vice President, Jim Sinclair, who made significant contributions to the insurance industry across Canada during his distinguished 40-year career.

Making a difference

Since 2006, Rogers Insurance has led and helped coordinate this event in partnership with other industry members. Together, we’ve raised over $1 million for WICC Alberta and more recently the Bow Valley College Insurance Program scholarship fund.

Thank you to everyone who participated in this year’s inaugural Leaders in Insurance Charity Classic – it was a huge success with over $90,000 raised!

For more details, please contact the planning team at [email protected]


Rogers Insurance Charity of Choice 2023

Every three years, Rogers Insurance employees are presented with several charitable organizations and then vote on who they want to support for a three-year period.

Based on employee feedback the Charity of Choice selection process was changed in 2022. We now support three charities for a two-year commitment. Rogers Insurance employees voted to support the Distress Centre Calgary, Brown Bagging for Calgary’s Kids and Inn from the Cold.

Learn more about our 2016-2018 and 2019-2021 commitment here.

For more details about the Rogers Insurance Charity of Choice, please contact us at [email protected]

Other Community Involvement & Leadership

Rogers Insurance has supported various organizations including:

  • Prospect Human Services – Participating in the disabilities placement program for over 11 years.
  • Resolve – Rogers Insurance co-chaired an industry ask to raise over $1.4 million
  • The Mustard Seed – The Rogers Insurance leadership co-chairs the Annual Gala which has raised over $1.5 million in the last 2 years
  • YW Calgary – Raised $150,000 through a Family Legacy led initiative

Rogers Insurance has also worked with our insurer partners to support our community financially, including:

  • $60,000 in donations from Wawanesa Insurance
  • $50,000 in donations from Intact Better Communities

Volunteer Recognition

Rogers Insurance staff plays many important volunteer and leadership roles in the community including Champions for Rotary and WICC.

The company actively encourages and supports staff to share their personal passions, and on occasion makes donations for their specific organizations of choice. From cookies to perogies, daffodils to Christmas shoe boxes, and soccer teams to sponsored walks.

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