EasyCover Brings Innovative Insurance To Canadian Professionals


Canada’s first customer facing, online liability insurance facility passed its first Anniversary with sales growing an average of 53% per quarter!

“The market response to EasyCover.ca has been extremely positive”, says Bruce Rabik, COO of Rogers Insurance Ltd. “Purchasing insurance online is the norm in the UK where this program was born, and Canadians are telling us loud and clear they are ready for this innovative change in their insurance buying experience.”

Mr. Rabik explains, “Our customers are busy running their business.  They don’t have time to spend hours in a broker’s office, fill out long applications, and wait weeks for quotes and documents. EasyCover has brought an efficiency to that process, while still being able to assist the customers understanding of the product they are purchasing. We hear time and time again how much they love it, and how ‘it’s about time’ the insurance industry took this step.”

Lisa Thomson, Manager of EasyCover, elaborates, “Business professionals understand the right insurance protection is critical, but their struggle is finding the time to deal with it, and continue to run their business.  We see customers online at all hours of the day and night, buying their EasyCover policies.  That’s the beauty of the online insurance experience we have created – customers have the product info they need, in terms they can understand, and can purchase and manage their policies when and how it suits them.  Not when it suits us.”

EasyCover is a trade name of Rogers Insurance Ltd., and offers eligible businesses the ability to purchase Professional Liability, Commercial General Liability and Directors and Officers Liability insurance, online, in minutes.  See www.easycover.ca for more information or contact Bruce Rabik, COO of Rogers Insurance Ltd.

Rogers Insurance Ltd is based in Calgary, AB and is one of the largest independent brokerages in Canada. With 6 offices across the country, and almost 400 employees, they have licensed brokers in all jurisdictions in Canada. Selling Commercial insurance, Home and Auto insurance, Life and Benefits, and Group insurance, Rogers is employee-owned, is a nine-time winner of Best Employer in Alberta, and two-time winner of one of the Top 50 SME Employers in Canada (Small and medium enterprise).

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