Our Leadership Team

Bruce Rabik

Chief Operating Officer

Bruce Rabik is a seasoned executive in the insurance industry, having served as COO of Rogers Insurance since 2003, and continuing in that capacity with Acera since the 2022 merger. With a rich background spanning over three decades in the sector, Bruce has established himself as a leader in insurance and risk management, providing strategic guidance and operational excellence at Acera. His convictions have been crucial in building and maintaining the largest independent, employee-controlled brokerage in Canada, with more than 1,200 employees in over 60 offices across the country, including over 650 employee-owners.

Bruce holds a Bachelor’s degree in Economics and a Master’s in Business Administration. He began his career in the insurance industry in the late 1980s, ascending through various roles due to his expertise, strategic insight, and unwavering dedication to client service. His extensive experience includes underwriting, claims management, and executive leadership, giving him a holistic understanding of the industry’s complexities.

At Acera Insurance, Bruce steers the day-to-day operations of the company and its associated entities. His leadership has been instrumental in shaping the company’s strategic direction, driving innovation, and fostering a culture of excellence and integrity. As a founding member of the Canadian Broker Network, Bruce has placed a particular emphasis on partnering with brokerages and companies that value loyalty and a strong Canadian identity. He has been a bulwark against the encroachment of non-Canadian competitors, proudly protecting Acera’s identity as one of only two brokerages that are backed solely by Canadians.

Beyond his executive responsibilities, Bruce is passionate about mentoring and developing the next generation of insurance professionals. He is a sought-after speaker and contributor to industry forums, sharing his insights on risk management, insurance trends, and leadership. His commitment to education is also evident in his role as a guest lecturer at various academic institutions, where he shares his expertise and experiences to inspire future leaders in the field.

Bruce’s contributions to the industry extend beyond his role with Acera, as he actively participates in industry associations, contributing to policy discussions and initiatives aimed at advancing the insurance sector in Canada.

In his spare time, Bruce is a frequent supporter of community initiatives and philanthropy. He believes in giving back to the community and is actively involved in various charitable organizations, where he applies his leadership skills to make a positive impact. As COO of Rogers, and continuing with Acera, Bruce incentivizes and encourages a culture of volunteerism and charitable giving among the company’s employees and partners.

Bruce Rabik’s professional journey is a testament to his passion for the Canadian insurance industry, his commitment to excellence, and his unwavering dedication to serving his clients and community.

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