A Fresh Perspective on Insurance
Rogers Insurance launches a new brand that focuses on old strengths
April 30, 2009
After 33 years in the insurance industry, Rogers Insurance, one of the largest independent
brokerages in Canada, has launched a new brand. The new look and feel of Rogers
captures their unique focus on people—the way they treat their customers, employees,
insurers and community—and their commitment to building lasting relationships. This
outlook has been a key element of the company’s success and is now being brought
to the forefront of their business.
Though the name hasn’t changed, the way it is displayed couldn’t be more different.
Rogers’ new logo is the handwriting of the company’s founder Peter Rogers. “Utilizing
our founder’s signature pays tribute to the successes of our past while emphasizing
our focus on building personal relationships with everyone we do business with,”
says company president Lee Rogers.
The personal nature of the logo compliments Rogers’ new tagline, ‘A human approach
to insurance’. This simple statement encapsulates Rogers’ emphasis on putting people
first. “Understanding people’s needs, dreams and goals is what separates us from
our competition and what makes Rogers Insurance a great place to work and do business,”
explains Rogers.
In combination with the logo and tagline, Rogers’ modern black and white colour
scheme is ushering in a new era for the company and establishing it as a major player
in the industry. This new brand embodies the ideas and focus of Rogers’ employees
and will come to define their unique perspective on the insurance industry.
Employee owned, Rogers Insurance Ltd. is one of Canada’s leading independent insurance
brokerages. A focus on long-term relationships has made them the brokerage of choice
for businesses and individuals across the country.
For further information please contact:
Lee Rogers, President at (403) 296-2471 or
Bruce Rabik, C.O.O. at (403) 296-2484
Rogers Insurance Ltd.
600, 1000 Centre St. N.
Calgary, Alberta T2E 7W6
< Back